In a broad sense, culture is the sum of material wealth and spiritual wealth created in the process of human social history practice. In a narrow sense, culture is the ideology of the society as well as the organization and system to adapt to it.
And corporate culture is the enterprise in the production and business operation practice, gradually formed, for all staff to approve and obey, with the characteristics of the organization's mission, vision, purpose and spirit, values outlook and business philosophy, and these ideas in production management practice, management system, employee behavior and the enterprise external image represented by a sum. The cultural nature of it and education, scientific research and military organization is different.
Enterprise culture is the soul of an enterprise, and it is an inexhaustible motive force for the development of the enterprise. It contains a very rich content, its core is the spirit and values of the enterprise. Where the value of view enterprise management is refers to the various cultural phenomena, but the enterprise or the employees engaged in commodity production and operations held values.
Different expressions of the concept of corporate culture
The concept of enterprise culture is made up of many different understanding and expression:
1, that the American scholar John Kotter and James Heskett, corporate culture is refers to the various departments of an enterprise, is at least enterprises senior managers who have in common the corporate values and business practice. Refers to the kind of common cultural phenomenon owned by various functional departments or departments in different geographical environments.
2, Terres Deal and Alan Kennedy believe that corporate culture is values, heroes, customs, cultural networks, business environment.
3, William Ouchi believes that corporate culture is the "enterprising, defensive and flexibility is determined events, ideas and behavior patterns of value view.
4, enterprise culture is a new theory of modern enterprise management, enterprises to truly enter the market, out of a rapid development, benefit is better, improve the overall quality, coordinated economic development path, it is necessary to popularize and deepen the enterprise culture construction.
5, corporate culture has a broad sense and narrow sense two kinds of understanding. Generalized enterprise culture refers to the enterprises to create with its own characteristics of the material culture and spiritual culture; special enterprise culture is enterprise formed with their business objectives, values and moral standards of behavior comprehensive.
6, enterprise culture is in the social culture system an organic an important part, it is the national culture and modern consciousness in the enterprise internal and comprehensive reflection of the performance of, is formed under the influence of national culture and modern consciousness with the enterprise characteristics and group consciousness and the consciousness of norms of behavior.
7, the enterprise culture is the enterprise group to the outside universal cognition and the attitude. -
Management idea:
A pragmatic attitude step by step
The tenacity to go up
Quality policy:
Scientific management to improve the continuous improvement of brand
Corporate culture purpose:
Society for the benefit of the trust and benefit
Spirit of advocacy:
All go through thick and thin together
People make the best use of a
Promoting fair competition